Why SASH Perfumes?

Botanical perfume with purpose, artistry, and soul.

  • Your health matters. Our perfumes are not “just a pretty smell.” They won’t make you sick when used correctly and some can even be used to support and manage certain conditions. 
  • We are a small batch, indie (independently owned) natural perfume brand and only work with botanical extracts. No synthetics ever.
  • We source only the best botanical extracts for our perfumes, with a careful eye on sustainability.
  • We use sustainable packaging options.
  • We are one of the only natural perfume houses which combines both aromatherapy and natural perfumery!
  • We are hands-on. Literally. Sharon personally creates your fragrance and can answer any questions about your fragrance before you make a decision.
  • We know what we are talking about. Take a look at our experience, education, and length of time in the industry. SASH perfumes are created with a deep understanding of botanical ingredients, aromatherapy, and natural fragrance composition—not passing trends or generic formulas.  
  • We have fun with our work! We wake up each day and get excited about new ideas and where they will take us. Because life is short.

 

What Our Customers and Clients Are Raving About!

Benefits of the Natural Perfume Business Academy

Create Your Own Natural Perfumes and Build Your Own Perfume Business.

  • Learn the unique art of natural perfumery in an industry dominated by synthetic fragrance.
  • Study online from anywhere in the world.
  • Receive personalized, one-on-one instruction from Sharon Louise Chapman, an internationally recognized aromatherapy educator and professionally trained natural perfumer.
  • Discover how aromatherapy principles can be easily integrated into natural fragrance formulation.
  • Learn to formulate from two complementary perspectives: the technical and therapeutic lens of clinical aromatherapy and the creative, artistic lens of natural perfumery. Use one or both approaches in your final perfume creations.
  • Learn the key foundations of starting and growing a natural perfume business, whether you are building a new brand business or adding perfumery to an existing aromatherapy, wellness, or creative practice.
  • Understand the environmental and ethical considerations surrounding natural perfume ingredients, including sustainability, responsible sourcing, and ways to reduce harmful practices.
  • Graduate with the practical skills, professional knowledge, and creative foundation needed to formulate with greater confidence and bring your perfume ideas to life. Become the best in your business!

About Our Founder

Sharon Louise Chapman

Sharon Louise Chapman (aka Sharon Falsetto)

  • Professionally trained in natural botanical perfume formulation
  • NAHA Certified Professional Aromatherapist (NCPA)® with over 20 years of experience in the industry
  • Published author of best-selling book Authentic Aromatherapy.
  • Chief editor of the NAHA Aromatherapy Journal since 2015. I know my botanical extracts inside out!
  • Published author, writer and editor in the aromatherapy world. I weave the stories of scent into my writing and my writing into my scented creations!
  • Background in healthcare since the 1990’s.
  • Certified herbalist, with a special interest in aromatic plants.
  • I have served on the Executive Board of the National Association for Holistic Aromatherapy (NAHA) since 2018, the largest aromatherapy organization in the world. I am the vice president elect for the 2027-28 term.
  • Writer and teacher of my own aromatherapy certification programs since 2011.

My Personal Story

I discovered essential oils in 2004 when my husband died suddenly. They helped me through my journey of grief and I trained in aromatherapy shortly after. After moving to the United States from the UK, essential oils continued to be part of the process to ground me and protect me during my second abusive marriage. Afterwards, I created a garden of aromatic plants and learned what went into the growing of the source material for aromatherapy.

After working with essential oils and botanical extracts for so many years, I had become sensitized to synthetic perfumes which made me feel nauseous, dizzy, and gave me a headache, even if I was within a few feet of someone who was wearing one. This led me to train professionally in natural perfumery, where I discovered my creative side, building on many years of practical application.

My own unique journey in fragrance places me in an unusual position to understand fully both the aromatherapy business and the natural perfumery business. You can trust me to personally mentor and guide you through choosing one of our natural perfume collections or learn to write your own scent stories and creations through fragrance classes and our perfumery program.

There is no one else better placed in the scent industry to help you achieve your goals!

Sharon Louise Chapman

Book a Free Discovery Chat with Sharon

 Book a free chat to learn more about any of the following offerings:

  • Natural Perfume Business Academy
  • Natural Perfumes
  • Private consulting for starting your natural perfume business
  • Custom scent formulation